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Technology Stocks : Crayfish (CRFH)

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To: Susan Saline who wrote (50)4/22/2000 1:22:00 AM
From: Rupert  Read Replies (1) of 59
 
Another shame about this stock...the lack of PR put out by the company. Except for two puny press releases (one about a shareholders meeting and one about a software upgrade), they haven't exactly been on the ball about keeping US investors informed about what they are up to.

You'll remember how they, rather incredibly, were unable to get the English language version of their website completely up and running in time for their IPO in this country.

But there seems to be a general cluelessness with some of these foreign companies when it comes to IR/PR. Maybe they just don't understand how US investors no longer rely on their brokers for information and are doing extensive tracking and research themselves.

For example, until I sent flurries of e-mail at their IR department and told them what to do, recent Scandinavian IPO Tele1Europe (TEUR) was issuing press releases that were not showing up on commonly used stock quotation systems. They fixed it now but it was surprising to me that a) their PR agency and b) their underwriters weren't able to help them get this right first time. As a result, very few US investors saw the first handful of press releases they released, and I was only able to find them myself by scanning a Scandinavian business site and using the (excellent) keyword search at newsalert.com . Not that my efforts were rewarded, TEUR is still down in the dumps like CRFH. :(

If you feel that a company isn't doing enough to publicize what it is doing, I'd encourage you to blast off some e-mails to the responsible people, especially if they have a US-based PR agency (in which case there would be no excuse at all for this lack of savvy promotion). Tell them that you are an investor and as a part owner of the business you think it is time they got with the program.

Good luck to all
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