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Gold/Mining/Energy : Multiactive Software (E-TSE) -- e-commerce, CRM
E 37.12+1.0%Jan 8 4:00 PM EST

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To: sPD who wrote ()12/8/1999 10:44:00 PM
From: sPD   of 96
 
Entice!(TM) Awarded Computer Reseller News' 'Recommended'

VANCOUVER, British Columbia, Dec. 8 /CNW/ -- Multiactive Software
Inc. (Toronto: E), a leading provider of e-business front office solutions,
has been awarded the distinguished "Recommended" status from Computer Reseller
News for its acclaimed Entice! e-business solution. Entice! 1.5 was reviewed
by the Computer Reseller News Test Center at COMDEX/Fall '99.

Entice!, which also recently received the "Best of COMDEX/Fall 1999" award
from PC WEEK magazine, allows a traditional business to easily implement Web
site personalization and e-commerce functionality. With Entice! an
organization can easily integrate its sales, marketing and customer service
functions with the Internet while ensuring implementation occurs with little
impact on existing infrastructures. The solution includes software modules
that automate the process of finding new leads, qualifying prospects, building
detailed customer profiles and stepping customers through a repeatable sales
process -? all of which is accomplished at fractional cost and effort to
comparable solutions.

In the magazine's review of Entice!, which was published December 6, the
reviewer wrote, "The software is nothing short of amazing in how quickly it
allows a reseller to get a business completely operating on the Web." The
article can be found online at www.crn.com.

"We believe Entice! is the best way for resellers to capitalize and profit
from the new economy," said Brent Halverson, President, Multiactive Software.
"Entice! is the ideal solution for resellers who want to move from customer
relationship management into the more expansive front office e-business space.
Everyone -- from application service providers to system and Web integrators
-- will benefit from Entice!."

The Entice! e-business solution begins at $25,000, which includes the
Entice! Server, 10 concurrent user licenses, and one administration license.
Additional user licenses cost $995 per user.

About Multiactive Software:
Multiactive Software Inc. is a leading developer of innovative e-business,
sales, marketing, and customer management software, including Entice!(TM),
ecBuilder(R), ecBuilder Pro(R), Maximizer(TM), and Maximizer Enterprise(TM).
Designed to attract and retain customers, these award-winning applications are
used by more than a million people worldwide. This year, Multiactive won the
prestigious "Best of COMDEX/Fall 1999" award from PC WEEK, Computer Reseller
News' "Recommended", and the "Best Internet Commerce Software" Codie Award for
1999 from the Software and Information Industry Association (SIIA).

The company has offices located throughout North America, Latin America,
Europe, and Asia Pacific and a customer base that includes such leading
companies and institutions as Siemens, BankBoston, Travelers Insurance, Virgin
Records, and Pennzoil. To find out more about Multiactive Software and its
products, call 800-804-6299 or visit www.multiactive.com.

This release may contain certain forward-looking statements reflecting
Multiactive Software Inc.'s current expectations in the electronic business
and sales and customer management software markets. Investors are cautioned
that all forward-looking statements involve risks and uncertainties,
including, without limitation, changes in market and competition,
technological and competitive developments, and potential downturns in
economic conditions generally. Additional information on these and other
potential factors that could affect the Company's financial results are
detailed in documents filed from time to time with the Ontario Securities
Commission.

NOTE: All trademarks or registered trademarks stated herein are
properties of their respective owners.

For further information: Brenda Christensen, VP, Corporate
Communications of Multiactive Software Inc., 604-601-8111, or
blc@multiactive.com
/Web site: multiactive.com
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