MessageMedia's Second Quarter Beats Market Expectations; Quarterly Revenues of $8.5 million -- 551% Over Second Quarter 1999; Chief Financial Officer Tork Johnson Resigns
     BOULDER, Colo.--(BUSINESS WIRE)--July 25, 2000--MessageMedia, Inc. (Nasdaq:MESG), the leading provider of strategic messaging solutions, today announced record financial results for the second quarter and six months ended June 30, 2000. During the quarter, the Company significantly grew its messaging and customer intelligence service revenues and reported a new high in ASP software sales. The quarter achievements included: 
  --  Signed a record number of new service contracts with a value 
  of $10.2 million, compared to $6.3 million in the first 
  quarter 
  --  Continued its regional and international sales expansion 
  efforts which now includes 45 domestic sales executives and 12 
  international 
  --  Enhanced its service offerings with MessageCenter 2.0, a new 
  web-based interface for messaging clients 
  --  Introduced Secure Message Delivery for innovative delivery of 
  confidential data 
  Record Financial Results 
  For the second quarter, MessageMedia reported revenue of $8.5 million, an increase of 551% from the $1.3 million reported in the second quarter of 1999 and up over 20% from $7.0 million in the first quarter of 2000. Excluding amortization of goodwill, the Company reported a second quarter 2000 net loss of $6.6 million, or $0.12 per share, based on 56.2 million weighted average shares outstanding compared to a net loss of $3.0 million or $ 0.07 per share on 44.0 million weighted average shares outstanding for the year ago period. For the second quarter of 2000, net loss was $19.6 million, or a loss per share of $0.35 compared to a net loss of $6.2 million or $0.14 per share for the second quarter of 1999. The current year results include MessageMedia Europe revenue of $103,000 and a loss after minority interest of $448,000 or $0.01 per weighted average share outstanding. 
  For the six months ended June 30, 2000, MessageMedia reported revenue of $15.5 million, an increase of over 655% from the $2.1 million reported for the same period in 1999. Excluding the amortization of goodwill, net loss for the first six months was $12.3 million, or $0.22 per share, based on 55.8 million weighted average shares outstanding, compared to a net loss before goodwill amortization in the first half of 1999 of $6.8 million or $0.16 per share based on 42.3 million weighted average shares outstanding. Net loss for the first half was $38.2 million or a loss per share of $0.69 compared to a loss of $13.2 million or $0.31 per share in the same period in 1999. 
  Through improved revenue growth and cost control management, the Company experienced operational leverage, evidenced by increased operating margins in the core messaging business. These efficiencies were offset by further investments in Customer Intelligence and International operations. Operating expense as a percentage of revenues declined from 146% in the first quarter to 129% in the second quarter. In addition, MessageMedia has U.S. cash reserves of $22 million -- sufficient to last until projected U.S. profitability in mid-2001. 
  "Our outstanding results reflect our overall strategy and broad product offerings that continue to add value to our clients' online communications and marketing programs," said Larry Jones, President and Chief Executive Officer of MessageMedia. "Supporting our performance is our exceptional sales and marketing team and their continuing success in building the business. The record number of new contracts signed demonstrates the ongoing demand for our comprehensive, strategic messaging solutions in the marketplace." 
  Continued Growth in U.S. 
  Messaging revenues for the second quarter grew 303% over the second quarter 1999 and 32% over the first quarter 2000. Messaging growth was driven by contracts from existing customers adding services, as well as by new customers signed. New customers in the quarter included Morningstar Inc., Wachovia Bank, Sabre, Inc. and Xdrive. 
  Customer Intelligence showed a particularly strong quarter with revenue growth of 37% over the first quarter 2000, reflecting the continued demand for customer and employee surveys, campaign marketing services and target database management. New clients added during the quarter included Columbia House, EDS and Financial Engines. 
  Software revenues were comparable with the first quarter when revenues were up 178% compared to the fourth quarter of 1999. Our ASP marketing program, which was launched in January 2000, added six new Application Service Providers, bringing the total to 18 clients. 
  The Company continues to expand and currently has a sales organization of 45 professionals in New York, San Francisco and Chicago. This team delivered $10.2 million in new service contracts versus $6.3 million in the first quarter. 
  International Growth Continues 
  MessageMedia Europe revenues for the quarter were $103,000, up 232% from first quarter 2000 revenues of $31,000. In the second quarter, the Company opened a production and development center in Gland, Switzerland that houses all database management, mail server and technical operations for MessageMedia Europe. MessageMedia Europe, headquartered in Paris, currently has over 46 employees. In addition, MessageMedia has signed letters of intent to enter into agreements for joint ventures in the United Kingdom and Australia, and exclusive ASP agreements in South Africa, New Zealand and India. 
  "MessageMedia now has over 400 employees working in 6 offices around the world," commented Jones. "Our early penetration into the European market and expansion into developing markets positions us for growth as these markets expand and begin to demand more strategic messaging solutions. We will continue to evaluate and seize opportunities to further extend our reach into developing messaging markets and establish MessageMedia as the global provider of a broad range of online strategic messaging communications solutions." 
  Broad and Value Based Offerings 
  To offer its clients the best solutions, MessageMedia continues to build upon its broad product offerings. The Company recently launched MessageCenter 2.0, a web-based client interface to its messaging platform. With MessageCenter 2.0 clients can easily control user access and permissions, create and edit messages, select target audiences, define response-tracking parameters, perform test mailings, schedule mailing events, and view activity reports from any Internet-connected computer. MessageCenter provides clients with more control over their online communications programs. 
  MessageMedia has also recently announced its Secure Message Delivery offering to its suite of high value messaging services. Secure messaging enables businesses to create a secure, interactive communications channel for the delivery of sensitive information. This service, anticipated to be available in the third quarter of 2000, will be powered by software recently licensed from Tumbleweed Communications. "This week we announced our Secure Delivery service marking a significant step towards the fulfillment of our strategy to provide clients with integrated, high value, secure messaging capabilities for the delivery of confidential information. This technology partnership reflects our commitment to providing our global clients with the latest and broadest suite of product offerings," added Larry Jones. 
  Organizational Changes 
  Effective immediately, MessageMedia's Chief Financial Officer, Martin "Tork" Johnson has resigned, citing personal reasons. Since joining the Company in the fall of 1999, Johnson was instrumental in supporting MessageMedia's successful international expansion efforts as well as implementing key business processes both domestically and internationally. Warren Morris Madison, executive recruiters, has been retained to begin the search for a replacement. 
  About MessageMedia Inc. 
  MessageMedia (Nasdaq:MESG) provides e-commerce services, permission-based direct marketing, ongoing customer communication and real-time customer feedback solutions using industry standard Internet protocols. MessageMedia's customer portfolio features Cisco, E*TRADE, AOL, Yahoo!, Microsoft, GeoCities, CMP Media, Barclays Bank, EDS, Universal Studios, Hoover's Online and Bertelsmann. 
  Investors in MessageMedia include SOFTBANK and its affiliates, which constitute the world's largest investors in the Internet and Pequot Capital Management, a Connecticut-based research-intensive investment firm. 
  "Safe Harbor" Statement Under the Private Securities Litigation Reform Act. With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risk and uncertainties. These risk factors include, but are not limited to, the integration of a new senior management team, MessageMedia's limited operating history, the integration of recent acquisitions, risks associated with pending and future acquisitions, the anticipated fluctuations in operating results, the uncertain acceptance of new services being offered, and undeveloped and rapidly changing market and other factors detailed in MessageMedia's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1999. All companies and product names are trademarks of their respective owners. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. MessageMedia undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. 
  MessageMedia Inc. 
  6060 Spine Road, Boulder, Colo. 80301 Phone: 303/440-7550; Fax: 303/440-0303; www.messagemedia.com. Investor Relations inquiries should be sent to investor@messagemedia.com. 
                            MessageMedia, Inc. 
                  Consolidated Statements of Operations 
                  (in thousands, except per share data) 
                             3 Months ended          6 Months ended 
                                 June 30,                June 30, 
                           --------------------    -------------------- 
                             2000        1999        2000        1999 
                         (unaudited) (unaudited) (unaudited) (unaudited) 
                           --------    --------    --------    -------- 
  Net revenues             $  8,476    $  1,302    $ 15,519    $  2,056 
  Cost of revenues            3,861         273       6,792         381 
                           --------    --------    --------    -------- 
  Gross profit                4,615       1,029       8,727       1,675 
  Operating expenses: 
    Marketing and sales       5,080       1,370      10,579       2,312 
    Research, development 
     & engineering            1,433         852       2,698       1,789 
    General & 
     administrative           4,380       1,638       7,873       2,985 
    Depreciation                991         205       1,730         422 
    Amortization of 
     goodwill                12,971       3,198      25,942       6,394 
    Restructuring charge       --          --          --         1,025 
                           --------    --------    --------    -------- 
  Total operating 
   expenses                  24,855       7,263      48,822      14,927 
    Interest income, net        291          82         800          96 
    Other income / 
     (expense)                  (11)       --           (15)       -- 
    Foreign currency 
     loss                       (55)       --           (55)       -- 
                           --------    --------    --------    -------- 
  Net loss before minority 
   interest                 (20,015)     (6,152)    (39,365)    (13,156) 
       Minority interest        430        --         1,135        -- 
                           --------    --------    --------    -------- 
  Net loss applicable to 
   common shares           $(19,585)   $ (6,152)   $(38,230)   $(13,156) 
  Net loss per share, 
   basic and diluted       $  (0.35)   $  (0.14)   $  (0.69)   $  (0.31) 
  Shares used in per 
   share computation, 
   basic and diluted         56,179      43,972      55,751      42,287 
                            MessageMedia, Inc. 
                       Consolidated Balance Sheets 
                              (in thousands) 
                                                 June 30,   December 31, 
                                                   2000         1999 
                                               -----------  ----------- 
                                               (unaudited) 
  Assets 
      Current assets: 
          Cash and cash equivalents              $ 34,405     $ 37,920 
          Accounts receivable, net                  9,777        4,278 
          Prepaid expenses and other                2,517          749 
                                                 --------     -------- 
      Total current assets                         46,699       42,947 
          Furniture equipment and software, net    10,745        4,728 
          Intangibles assets, net                  49,221       75,162 
          Deposits and other                          405          354 
                                                 --------     -------- 
      Total assets                               $107,070     $123,191 
                                                 ========     ======== 
  Liabilities and stockholders' equity 
   Current liabilities: 
     Accounts payable                            $  2,698     $  2,482 
     Accrued compensation and related 
      liabilities                                   2,943        1,912 
     Deferred revenue                                 794          324 
     Current portion, debt obligations                 43           25 
     Other accrued liabilities                      1,606        1,022 
     Note payable to related party                  8,892 
                                                 --------     -------- 
      Total current liabilities                    16,976        5,765 
      Debt obligations                                 60           36 
      Minority interest                             6,156            0 
      Total stockholders' equity                   83,878      117,390 
                                                 --------     -------- 
      Total liabilities and stockholders' 
       equity                                    $107,070     $123,191 
                                                 ========     ======== 
  CONTACT:  
  MessageMedia Inc. 
  Mary Beth Loesch, 303/381-7500 (Investors) 
  Senior Vice President, Corporate Development 
  mbloesch@messagemedia.com 
  Beth Mayfield, 303/381-7500 (Investors) 
  Director of Corporate Affairs 
  investor@messagemedia.com 
  or 
  The Ruth Group, Inc. 
  Carol Ruth, 917/639-4110 (Investor Relations) 
  cruth@theruthgroup.com 
  KEYWORD: COLORADO 
  BW0704  JUL 25,2000 
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