TIGI : Building Innovative Marketing Relationships Message Board

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Microcap & Penny Stocks : TIGI : Building Innovative Marketing Relationships

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To: ztect who wrote (53)	1/29/2000 9:27:00 AM
From: ztect	Read Replies (1) of 177

(ma) The Growth of Internet Marketing The growth of the Internet is driving advertisers to devote an increasing portion of their overall advertising and marketing budgets to online advertising and direct marketing. Forrester Research estimates that worldwide Internet advertising spending will be approximately $3.3 billion in 1999 and will increase to approximately $33.1 billion by 2004. In addition, the Direct Marketing Association estimates that worldwide expenditures for online direct marketing campaigns will grow from $603 million in 1998 to approximately $5.3 billion in 2003. As the acceptance and usage of online advertising continues to grow, online advertisers must find ways to differentiate themselves in a crowded marketplace. Increasingly, advertisers are seeking advertising campaigns that go beyond traditional banner ads in order to gain a competitive edge.

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