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Non-Tech : Enamelon (ENML) - Does anyone follow this?
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To: Greg B. who wrote (556)5/3/1998 11:43:00 AM
From: Mel Spivak   of 863
 
Development stage co's like ENML (biotechs are a great example) are expected to have cash-burn. Often when their expected loss is "less than anticipated", they soar.

With ENML, they:

Already have a great product;
Already achieved distribution (shelf space)
Now advertising to establish consumer awareness
and demand.

So, the "real story" will be, how successful
the ad campaign will be.

I have not seen the ads.
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