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Politics : The Surveillance State
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From: S. maltophilia5/5/2025 8:27:31 PM
   of 617
 
From the private sector:

.....Browsers are notoriously difficult products to build, which is why so few organizations have done it, and why those that do often use the same underlying Chromium engine. It’s also likely why Perplexity has already delayed and scaled down its browser development. Nevertheless, CEO Aravind Srinivas feels that it’s worth building a product in a category that has mostly been free for users.

One of the main reasons, as he admits, is so Perplexity can get its hands on more data about its users. Simply harvesting your direct queries to the Perplexity AI app isn’t enough, he explained on the TBPN podcast.

“We want to get data even outside the app to better understand you. Because some of the problems that people [solve] in these AIs are purely work related. It’s not that personal.

Taking AI-powered interactions outside the AI app into the browser bridges that chasm, he says:

“On the other hand, like what are the things you’re buying? Which hotels are you going [to]? Which restaurants are you going to? What are you spending time browsing? [These things] tell us so much more about you that we plan to use all the context to build a better user profile.”

That extensive data profile will help it tailor highly targeted advertising to individuals. It would then serve these up via its Discover feed, he said, which is an online news service that the company runs based on surfing other web sites.

This highlights a worrying but unsurprising trend in tech: privacy tends to be a casualty.....

malwarebytes.com
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