Intel Corporation (INTC) Message Board

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Technology Stocks : Intel Corporation (INTC)

INTC 39.36

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Jan 5 3:59 PM EST

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To: Harry Landsiedel who wrote (57286)	6/5/1998 2:37:00 PM
From: Paul Engel	of 186894

Harry - Re: "ou pointed out the other key benefit of segmentation--better management of your ASP's. I think intel is on the right track." Intel is sort of "making this up as they go along" but I think they realize they have "stumbled upon" a unique marketing/manufacturing approach that will distance themselves from the Clones-'R-Us crowd. As I noted, we haven't yet begun to see the benefits of this strategy but over the next 6 or 8 months we'll see it. The Xeon/Slot 2 roll out, the Mendocino introduction, the Katmai launch, etc. should produce a spectrum of products at different price points and capabilities that will maximize the return on Intel's technology investment. The segmentation approach may be the successful follow-on to the Intel Inside marketing campaign in the early part of this decade. Paul

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