7-Eleven, Inc. (NasdaqNM:SVEV) Message Board

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Non-Tech : 7-Eleven, Inc. (NasdaqNM:SVEV)

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To: blankmind who wrote (5)	1/2/2000 5:34:00 PM
From: blankmind	Read Replies (1) of 28

Advertising expenses... - okay, it looks like 7-11 only reports advertising yearly, & for '96 thru '98: "Advertising costs, ... were $40,144, $35,111 and $34,707 for the years ended December 31, 1998, 1997 and 1996, respectively." - that's millions of $$'s - so obviously if 7-11 continues to have robust sales; but does so with less advertising; all the more reason for eps to rise further - let's hope so

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