Interactive Marketing Technology Inc. Announces Alliance to Market the Pro Med Health Savings Card
HOLLYWOOD, Calif.--(BUSINESS WIRE)--March 16, 2000--Interactive Marketing Technology Inc. (``IMT') (OTCBB:IAMK - news) today announced the strategic alliance between IMT and MedSav L.L.C. to market the ProMed Health Savings Card.
IMT stated that those who purchase the ProMed card will receive a 10-60% discount on a broad range of health services that include physician services, pharmacy, dental services and vision. In addition, there will be many ancillary benefits such as chiropractic, hearing aids, mail-order prescriptions and other benefits to be announced.
This plan will greatly help the millions of people in the United States who are currently without insurance receive health benefits at a greatly reduced cost. Even those with insurance will benefit by using the ProMed card to take advantage of the discounts that their plans do not cover. The card will be marketed through infomercials, traditional retail and electronic commerce.
IMT is currently in discussions with several well-known celebrities and spokespersons for their endorsements and sponsorships of the plan.
``Affordable healthcare must be established both through the public and private sector and this is just step one,' stated Sandy Lang, President and CEO of IMT.
IMT is a value-added direct response marketing Company that specializes in generating high levels of awareness for unique, proprietary consumer products directed to home and family. The Company initiates brand imaging to establish consumer recognition in the marketplace and contracts with well-known personalities to endorse products in the areas of healthcare, fitness, entertainment, golf, fishing and hardware that will begin national media and print campaigns immediately. |
