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Strategies & Market Trends : The Final Frontier - Online Remote Trading
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To: just bearly who wrote (6395)2/4/1999 5:06:00 PM
From: Scott Bergquist  Read Replies (2) of 12617
 
Tara, remember this when dealing with the press:
The person writing the story is going to "distill" what you said, then the editor for that person is going "distill" what the writer wrote. I wrote an article about my apartment in a small Sacramento paper 20 yrs ago, and the editor cut enough lines to make me look foolish; to the point that my landlord brought up the "article" (!!??) re the damage deposit when I moved out. Moral is, don't try to explain anything to someone writing a story. Give 'em a soundbite, and no more (if you give them anything).
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