How about from the Business Journal... I guess I'll have the last laugh, huh...
FOX News Channel Beats CNN and MSNBC Combined in April
Apr 28, 2004 8:30 a.m.
NEW YORK -- FOX News Channel beat CNN and MSNBC combined in viewership and demographics in the Prime Time and 24-Hour time periods for April, according to Nielsen Media Research.
In addition, Fox continued its dominance, capturing 10 out of the top 1 shows in cable news. CNN's only show in the top 11, Larry King Live, remained at number four with 1,335,000 viewers. King trailed FNC's The O'Reilly Factor (2,240,000 viewers), Hannity & Colmes (1,638,000 viewers) and The FOX Report with Shepard Smtih (1,465,000 viewers), respectively.
While all news networks suffered a drop-off from last April's ratings, Fox demonstrated the smallest drop in both the Prime Time and 24-hour time periods. FOX averaged 1,497,000 viewers in Prime Time, whereas CNN and MSNBC combined to average only 1,156,000 viewers. MSNBC lost nearly three-quarters of its April 2003 Prime Time audience and CNN plummeted 63% in Prime Time viewership.
In the 24-Hour Time period, FOX averaged 884,000 viewers vs. the 713,000 viewers CNN and MSNBC drew collectively. Again, MSNBC saw 72% of its audience vaporize and CNN almost matched it with 69% of its audience vanishing from April 2003.
In the advertiser friendly demo of persons ages 25 to 54, Fox averaged 502,000 persons in Prime Time and 322,000 persons in the 24-Hour period vs. CNN and MSNBC's combined totals of 347,000 persons in Prime Time and 247,000 persons in the 24-Hour time period.
April's losers included CNN's much hyped Paula Zahn Now and Wolf Blitzer Live, down 72% and 65% respectively from April 2003. On MSNBC, Countdown with Keith Olbermann and Lester Holt Live were down 69% and 82% respectively from their year-ago averages.
FOX News Channel is a 24-hour general news service covering breaking news as well as political, entertainment and business news. Owned by News Corp., FNC is available in more than 85 million homes.
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