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Technology Stocks : Qualcomm Incorporated (QCOM)

QCOM 174.76

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Dec 23 3:59 PM EST

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To: Craig Schilling who wrote ()	2/21/2000 2:22:00 PM
From: Whistler30	Read Replies (1) of 152472

In today's Vancouver Sun: Impressive full page ad for LGC-330W. What's interesting is that the focus of the ad copy is not just the phone itself but CDMA: "You don't have to understand how the LGC-330W actually works to appreciate it. All you need is an appreciation for clear, static-free phone calls. But to make a long story short, it uses CDMA spread\spectrum technology. The same technology the U.S. military relies on for its clarity and security..." It also features a photo of the phone with the letters CDMA ghosted over the image and a header that reads: Anatomy of a static-free call. This is the first ad I've seen that so prominently features CDMA. Has anyone seen similar ads? Could this be the beginning of a CDMA awareness campaign by HS manufacturers? Whistler

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