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Non-Tech : OAKLEY- NYSE:OO
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To: Brian C. Lund who wrote (680)6/29/1997 11:21:00 PM
From: grogger   of 1383
 
I agree with you that Jordan may not effect the stock price now but in the long run, that fact that he and other atheletes endorse their product will lead to increased sales and profitablitity. This is a reason I like the stock. I also think they have a good product. I am a long term investor. TA does work for some people. I personally don't use it, but it is a way of looking at things. To me though it is something for short term investors. I bought my OO shares at $15 last year. Of course I would have liked to buy them lower but over the long term I think I'll be happy. That's why I invest. I look for things that give companies their advantage in the marketplace. While Jordan and anybody has no immediate impact on the price, it does have an impact in the future and on the bottom line profitability of tyhe company. Endorsements are key in this business. So it does eventually have an impact on the stock price. I've been following the stock for quite some time and still believe in the long term OO story.

Good luck and Happy Investing!!!

Rob
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