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Technology Stocks : Apple Inc.
AAPL 271.01-0.3%Jan 2 9:30 AM EST

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To: Moonray who wrote (68793)9/18/2007 1:11:58 PM
From: Cogito   of 213177
 
>>iPhone will be available in an 8GB model for 269 pounds sterling and will work with either a PC or Mac. Three new iPhone tariffs will be available from O2 starting at 35 pounds, which all include unlimited anytime, anywhere mobile data usage and, in a market first, free unlimited use of the UK's largest single public Wi-Fi network, covering over 7,500 cafes, restaurants, airport lounges, pubs and other locations across the UK.<<

Moonray -

I think the UK pricing is fine. We have to remember that the price there includes the VAT (Value Added Tax) of 17.5%. And the free use of a large national WiFi network is a pretty good bonus.

It would have been a very bad move for Apple to have released a 3G phone in Europe at this time. They just had to deal with the fallout from reducing the price here. Imagine how people would have howled if suddenly a better iPhone became available elsewhere, but not here.

In my opinion, Apple is doing quite a good job with their entry into an entirely new and highly competitive market. Of course they can't please everyone, but I think they've avoided a lot of landmines that other companies trying to do the same thing would have stepped on.

- Allen
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