Thank you for the compliments. Let me explain in a very rudimentry way. The agreement today with CCN actully puts PLRX in a huge B2B mkt. The way I have figured is that a B2B model is the only one that will really work here. It is in PLRX's best interest to not directly sign up individual customers but huge HMO's and PPO's like with CCN with large enrollments. It is B2B in the largest scale. PLRX is actully siging the deal with a large managed care programs not directly as a DSCM model is based around.
"We're thrilled CCN is enabling its members to access prescriptions and
relevant medical information on-line," said William Razzouk, CEO,
PlanetRx.com. "This contract solidifies our belief that as we begin the next
century, on-line access to pharmaceutical products will become the norm for
physicians, patients and their associated managed care plans." CCN CEO Richard M. Mastaler said the partnership with PlanetRx.com is a
major initiative in CCN's commitment to e-business.
"One of our goals is to serve as an access portal to healthcare consumers,
payors and providers, functioning as a distribution system for
healthcare-related services and products via e-business technology," Mastaler
explained. "The Internet is rapidly changing the provision of medical care,
and we want to ensure our enrollees have access to services and information
they need anytime, anywhere -- whether it be from their homes or offices. Not
only does this save time and money for consumers, but it allows employees to
be more productive workers."
This wil only lead to more contracts and if they continue to be Exclusive as is this on we are in for some serious growth here. I do see the online ordering furfillment taking a center stage here..heck I would do it if need be.
There are many interprataions to thesi deal, I am just trying to look at the overall goal here. It is B2B, no doubt about that. Thsi model will work for them in my opinion.
SOUTH SAN FRANCISCO, Calif., Jan. 11 /PRNewswire/ -- PlanetRx.com
(Nasdaq: PLRX) and managed care leader CCN, the nation's largest PPO
(preferred provider organization), today announced plans to offer the
convenience and savings of filling prescriptions on-line to more than
32 million consumers with access to CCN's national network as well as its
340,000 participating physicians. PlanetRx.com's staff of pharmacists who are
licensed in all 50 states and the District of Columbia will fulfill
prescriptions.
The agreement makes PlanetRx.com the exclusive on-line pharmacy for CCN,
which is the first PPO to enter into such an arrangement with PlanetRx.com.
PlanetRx.com and CCN will jointly develop marketing plans for CCN customers so
that patients seeking care from CCN physicians, hospitals and other
participating providers can take advantage of the on-line prescription
service. |
