Why I posted #reply-13331164
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"A less controversial pricing strategy is to offer customers a unique bundle of products and services so that you meet their needs precisely. That makes it harder for them to make price comparisons. 'The idea is to remove yourself from the world of univariate comparisons,' says Stuart I. Feldman, director of IBM's Institute for Advanced Commerce in Hawthorne, N.Y."
Copyright 2000, by The McGraw-Hill Companies Inc. All rights reserved.
Source: "The Power of Smart Pricing," Business Week, April 10, 2000, pg 160-164 (page 164 for this quote).
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If you compare va.com to its competition, you'll realize who's using this method, which i believe is very effective.
so... they may prove that they can sell products (apple bundle, and now an ibm bundle), and therefore get the funding. i don't work for the company nor do i have any inside knowledge of their sales. but i believe it's selling, since the apple bundle was not available for a short time (maybe a few hours) two weeks ago, and the ibm bundle was just made available. but i can't prove it unless i work for the company, or the like....
you may have a different view point. |
