S3 Announces New Initiatives for 1997
Setting the Stage for the Future; New Corporate Logo and Tagline Unveiled
SANTA CLARA, Calif., Jan. 20 /PRNewswire/ -- During press activities worldwide, S3(R) Incorporated (Nasdaq: SIII)
today unveiled several new initiatives underway to set the stage for the coming year: compelling visual and audio
technologies, aggressive market development, extended strategic partnerships, advanced manufacturing, technology
branding and the expansion of the company's global infrastructure. In addition, the company has launched a new corporate
logo and tagline and has moved to its new headquarters in Santa Clara, Calif., a 300,000 square-foot campus located at
2801 Mission College Blvd. The revised corporate identity signifies the new opportunities ahead for the company as it
delivers S3-branded, high-performance consumer electronics technologies applied to the PC platform.
"Sight. Sound. Speed." The company's new tagline represents the three core components of the company's business.
"Sight," represents the graphics and video innovations developed by the company, which led to its emergence as the number
one supplier in its market(A). "Sound," represents the new market opportunity brought to S3 through its recent introduction
of SonicVibes(TM), S3's "$500 sound card on a chip." And "Speed," represents all the basic acceleration that S3 brings to
multimedia on the PC platform today and in the future. The company plans to apply its "Sight. Sound. Speed." capabilities to
expand the boundaries of the PC platform into new arenas.
"S3's rapid growth over the past five years has propelled the company from innovative start up into a global technology
leader," said Gary Johnson, S3's president and chief executive officer. "The new logo and tagline represent the energy, youth
and aggressive, fast-paced nature of the company, its products and its employees."
"With one consolidated corporate ID standard marketed aggressively around the world, end users can now look for
S3-branded products," said Ron Yara, senior vice president, strategic marketing and company founder. "By purchasing
products showing the S3 logo, end users can ensure they get the richest possible computing experience through the
differentiated products available from the top PC and add-in-card companies in the world." |
