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Technology Stocks : ARM Holdings (Advanced RISC Machines) plc.
ARMH 74.12-0.8%9:30 AM EST

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To: Bruce Byall who wrote (773)1/12/2004 9:36:42 AM
From: Bruce Byall  Read Replies (1) of 912
 
12 January 2004

Shanghai Jade Licenses ARM Prime Starter Kit for DCP SoC

SHANGHAI, CHINA AND CAMBRIDGE, UK – Jan. 12, 2004 – Shanghai Jade Technologies Co. Ltd., a leading developer of DCP (Digital Content Processor) SoC in China, and ARM, [(LSE:ARM); (Nasdaq:ARMHY)], the industry’s leading provider of 16/32-bit embedded RISC processor technology, today announced that Shanghai Jade is the first company to license the ARM926EJ™ Prime Starter Kit.  Shanghai Jade will leverage the ARM® technology in system-on-chip (SoC) designs for digital content processors for next-generation products for the Chinese consumer, communication and computing (3C) markets.  Production is scheduled for the Q4 of 2004.

The ARM926EJ Prime Starter Kit, introduced to the ARM Foundry Program in October 2003, incorporates the ARM926EJ core, the ARM926EJ PrimeXsys™ Platform and the Embedded Trace Macrocell™ module, providing access to the first Jazelle® technology-enabled ARM core along with a platform for accelerating designs to market.  As a result of licensing the ARM926EJ Prime Starter Kit, Shanghai Jade will be able to create low-power designs that feature ARM Jazelle technology for optimum Java byte code execution performance, required of next-generation devices.   

“ARM is dedicated to further increasing the accessibility of ARM Intellectual Property (IP) in the Chinese market,” said Jun Tan, president, ARM China .  “Working with leading fabless companies, like Shanghai Jade, is mutually beneficial, strengthening ARM’s presence in the emerging 3C market and shortening these companies’ design cycles to achieve end-product differentiation through a channel that fits their needs.”

“Our partnership with ARM has given Shanghai Jade the chance to leverage world class technology and third-party support for the design of high-end DCPs for the 3C convergent market for consumers,” said Dr. He Ouyang, CEO, Shanghai Jade Technologies Co. Ltd.  “The ARM926EJ Prime Starter Kit gave us a new level of choice, enabling us to design products based on an ARM core thereby moving us up in the value-chain of the 3C market.”
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