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  Q: When is a stock market crash not a stock market crash?         A: When mutual-fund execs say it's not.
          That, in effect, is what some mutual-fund companies said on Oct. 28, when Hong         Kong stocks fell 14%. That day, a handful of fund companies decided that in the         name of protecting U.S. fund investors, they would dust off an arcane accounting rule         known as ''fair-value pricing'' and use it to erase the decline from their books. In         effect, they predicted that Hong Kong stocks would recover the next day, and they         adjusted the value of their holdings to reflect the expected gains.
          The results were astonishing. Huge disparities appeared the next day in the         performance of Asian funds that have many of the same holdings. And some investors         who tried to buy on the Asian market drop lost money in at least one Asia fund when         its managers suddenly switched to fair-value pricing without warning. The Securities         & Exchange Commission has launched a review, and there's little doubt reform should         follow--at least in terms of disclosure.
          WIDE LATITUDE. Fair-value pricing, a valuation system sanctioned by the SEC, is         an obscure tool that most investors have never heard of. Basically, it gives funds the         option of establishing a ''fair'' price for a security in the event one is not readily         available by 4 p.m. EST, when funds set their net asset value (NAV) for the day.         Generally, funds use the technique in special circumstances, such as when a fund         invests in a private placement. But fund managers have wide latitude in using it--and         they don't have to tell investors when they do.
          In the case of the Hong Kong crash, some fund companies chose not to set their Oct.         28 NAV using closing prices in Hong Kong. Instead, they set prices based on what         they decided their Hong Kong stocks should be worth at 4 p.m. EST. Fidelity         Investments, for one, decided its Hong Kong & China Fund was worth 2 cents a         share more than on the 27th. Why? Fidelity Vice-President David B. Jones, who         oversees pricing, says the recovery of U.S. stocks and a rise in the Nikkei index on         the afternoon of the 28th meant that by the close of trading in the U.S., ''Hong Kong         prices weren't realistic.'' So prices for all of Fidelity's Hong Kong holdings were set         using outside pricing services, futures prices, and other factors, Jones says.
          Over at Colonial Group, Chief Financial Officer Timothy J. Jacoby didn't use         fair-value pricing. ''We didn't want to run the risk of subjectively trying to predict the         market,'' he says. So while Fidelity's fund rose, the NAV of his Colonial Newport         Tiger Fund--with many of the same top holdings--fell $1, or 11%, on Oct. 28.
          Fidelity bet right: The Hong Kong market did rise. But what matters is whether fund         investors were treated fairly--and many weren't. The inconsistent use of different         pricing methods leaves investors in the dark.
          ''CHEATED''? Consider the case of Dr. Bharat Nathwani, a pathology professor at         the University of Southern California who was looking to capitalize on the Asian         market turbulence. He says he invested thousands in
          Fidelity's Hong Kong & China fund at 2 p.m. EST on Oct. 28, expecting to buy at the         bottom of the crash. He claims Fidelity said nothing about fair-value pricing, and he         was sold shares at a price above Monday's close. ''I've been cheated,'' says Nathwani,         adding that he is considering a class action.
          Fidelity declines to respond to Nathwani's charges. But it says phone operators can't         alert investors to changes in valuation methods because decisions on pricing are made         on short notice. Still, Fidelity says it ''can do a better job'' of explaining pricing         methods. Fidelity's concern Oct. 28 was that investors would try to exploit the low         Hong Kong prices by buying on Tuesday and quickly selling as Hong Kong recovered,         diluting other investors' gains. Gene A. Gohlke, a top SEC compliance officer, favors         Fidelity's approach because it prevents such quick trading. ''The idea of treating         shareholders fairly is the essence of a mutual fund,'' he says.
          No one disagrees. But fund companies should forewarn investors when a fund's         prices do not directly reflect market activity. A fund company's obligation is not just         to be fair to existing shareholders but to provide accurate information to other         investors as well. |