Year Total Reader Target Budget Actual
Year Market 27.5% 65% 15%
2003 1,100 303 197 29 0
2004 1,900 523 340 51 5
2005 2,700 743 483 72 ?
2006 3,500 963 626 94 ?
2007 4,970 1,367 888 133 ?
2008 7,057 1,941 1,262 189 ?
2009 10,022 2,756 1,791 269 ?
____________________________________________
All numbers in millions mixed currencies. Actuals
in Canadian funds. Based on CEO projections this
day on WallStreetReporter.
Specifics were 1.1 billion in 2003 growing to 3.5 billion
3 years out and 10 billion 'somewhere between 2008 - 2010'.
Quotes were 25-30% generally assumed to be readers and
60 to 70% of that is the SMY target market.
Numbers used are midpoints. Timing assigned to mid-point
(2009). Market share kept at 15%. Actual for 2004 is
estimated. |
