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From: JakeStraw	11/10/2016 9:36:23 AM
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Sky Deutschland Selects Avid MediaCentral Platform for Unified Content Delivery finance.yahoo.com Recognizing the need to update its infrastructure to meet the demands of today’s fast-turnaround, high-quality content-driven environment, Sky needed a future-proofed workflow flexible enough to take advantage of and monetize new and emerging technologies such as Ultra High Definition (UHD). “Our goal is providing customers the very best TV experience, delivering highly engaging content,” said Kevin Hughes, director of broadcast engineering at Sky Deutschland. “Investment in the MediaCentral Platform provides us with a more scalable, secure and flexible production and delivery environment, future-proofing us to meet the next wave of broadcast industry demands and significantly increasing our efficiency.”

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