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Strategies & Market Trends : Mish's Global Economic Trend Analysis

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To: sageyrain who wrote (79928)6/21/2008 9:38:28 PM
From: sageyrain   of 116555
 
A hoax?
----

Thursday, June 12, 2008 6:07 PM PT Posted by Steve Bass
Cell Phone Popped Popcorn: Viral Marketing Explanation

The headset's out of the bag and one company scored big with their viral videos.

Cardo Systems, a manufacturer of Bluetooth headsets, claimed responsibility for the four videos showing cell phones popping popcorn. (See Pop Corn With Your Cell Phone -- Hoax or Real? for background and links to the videos.)

The videos -- and I'm still convinced they were brilliantly edited -- were produced by LastFools, a marketing firm in Paris.

They seem to say that if you were dumb enough to grab some friends and try to pop corn with your cell phone, and it didn't work, don't blame -- or sue -- us.

"The contents of these videos are fictitious and humorous optical illusions, designed for entertainment. Nothing in these videos is meant to imply that mobile phones can make popcorn and Cado Systems specifically disclaims that these videos contain any portrayal of facts or comments about safety. Cardo disclaims any liability for the information in these videos."

Will Cardo sell more headsets? Hard to say, of course, but if you're in the market for one, read our Bluetooth Headsets for Cell Phones review.

blogs.pcworld.com
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