Total Entertainment, Inc. Launches $20,000,000 Multi-Media Campaign
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NEW YORK--(BUSINESS WIRE)--Sept. 12, 2000--Total Entertainment
Inc (OTC BB:TTLN - news), one of the leading global interactive
marketing and Internet gaming technology companies, today announced a
comprehensive $20,000,000 million dollar multi-media advertising
campaign to launch it's new company website, www.onlinesportsbook.com
and existing website www.theonlinecasino.com. TTLN's strategy, which
is the largest ever multi-media campaign in the Internet Gaming
Industry, will begin Oct. 1, 2000. The print portion of the campaign
will include, publications such as Continental Airlines In-Flight
Magazine, TWA In-Flight Magazine, Playbill, Ocean Drive Magazine and
Ego Trip Magazine. The campaign will include strategically located
billboards, including a 6, 000 square foot illuminated billboard in
New York City at the entrance to the Lincoln Tunnel. Over 250,000
travelers a day will see this billboard. The broadcast portion of the
campaign will include television and radio in strategic markets. To
date, the largest media buy in the Internet Gaming Industry, has been
approximately 3.5 million dollars, TTLN's multi-media campaign will
eclipse their largest competitors by over a 5 to 1 margin.
Planned for October 2000 release, Total Entertainment Inc. will
launch a new website www.casinomaven.com, a gaming portal that will
offer gaming information, crossword puzzles, travel, sports
information and an Internet based customer loyalty "Comp" program. The
print portion of this campaign includes national publications such as
Sports Illustrated, Newsweek, Esquire, Maxim, US News and World
Report, Car and Driver, Field and Stream and Outdoor Life.
RMR Advertising of Miami, Florida is the advertising agency of
record and will also act as the TTLN's marketing advisor. RMR is a
30-year-old advertising agency specializing in retail, entertainment,
travel and restaurant advertising. Robert Roth, Chairman of RMR
stated; "RMR is proud to represent Total Entertainment, Inc. in their
20 million dollar advertising program for both their online gaming
venues and soon to be launched website www.casinomaven.com.
"Our aggressive advertising strategy is significant to our
shareholders, as well as to the Internet Gaming industry. Total
Entertainment is committed to increasing both our shareholder value
and market share significantly, utilizing traditional media and
internet media outlets" said Sandy J. Masselli Jr., Chairman and Chief
Executive Officer.
As previously announced, the Company reported a 244% increase in
Revenue for the second quarter ended June 30, 2000, compared to the
second quarter 1999. Mitchell Brown, President and Chief Operating
Officer stated: "Internet Gaming has evolved into a multi-billion
dollar industry, by offering various casino style games, Bingo and
Sports & Horse Racing wagering. This wide variety of games caters to
the low limit player as well as the serious player. Our advertising
will enable Total Entertainment, Inc. to reach these varied players."
The company recently upgraded their sportsbook software, offering
a broader range of European wagering and Horse Racing.
Onlinesportsbook.com, the company's next generation state-of-the-art
Sports Portal and gaming platform was successfully launched at the
start of the football season.
About Total Entertainment Inc.
Total Entertainment Inc is a leading global operator of
end-to-end interactive software based games of chance and sports
wagering facilities. Through its network of Internet properties, users
can play realistic online games, receive the latest news, financial
information and free e-mail and create a personalized portal to the
Internet. Total Entertainment's e-commerce solution and services
enables users to purchase electronic cash by credit card, wire
transfer, money order or personal check. Total Entertainment provides
a comprehensive suite of turnkey products and services that enables
its clients to attract and retain customers worldwide, and to reap the
benefits of our interactive and other electronic media. Corporate Head
Office is based in Montreal. For more information, visit www.TTLN.com
This news release contains statements of a forward-looking nature
relating to the future events or the future financial results of Total
Entertainment, Inc. Investors are cautioned that such statements are
only predictions and that actual events or results may differ
materially. In evaluating such statements, Investors should
specifically consider the various factors that could cause actual
events or results to differ materially from those indicated from
forward-looking statements, including the matters set forth in Total
Entertainment's reports and documents filed from time to time with the
Securities and Exchange commission.
CONTACT: Total Entertainment, Inc.
Sandy J. Masselli, Jr.
Mitchell Brown, 514/842-6999 |
