gbuckley, I know something about promotion and it requires a lot of effort and usually money to get stories published. This is why companies, no matter what the size, spend a lot of money on public relations, often outside agencies, to get their story out. Rarely do small companies get adequate coverage without outside help. The story is often not a factor of how sensational it is but rather the contacts made by the agency hired to cover and promote the company. If OZON's budget doesn't allow for the coverage or the contacts, it could be a while before the coverage takes place. If a company like OZON has a batch of information that shows a trend in development from small sells contracts(VAC system sells) to projected larger alliances(larger contracts with large corporations like J&J), that is news and with the right contacts a story could be written.
As you have correctly assessed, analysts and a few brokerage firms actively following the stock will help and happen as news gets out, but again those are factors influenced by promotion.
Now the thing that makes me not worry too much is that I think most of the plan for how this publicity is to grow is probably, to a certain extent, part of the company's stategic plan. Come to think of it, it probably wouldn't be a bad idea to ask for details next time someone speaks with Mr. Stoddard. |
