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Pastimes : Heart Attacks, Cancer and strokes. Preventative approaches
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To: MulhollandDrive who wrote (8781)2/9/2010 7:18:30 AM
From: Lane3  Read Replies (1) of 39296
 
with free monitors, can't quite see the value in doing this

People who have monitors are those with diabetes or pre-diabetes.

I imagine that they're targeting for primary screening those who don't know their status and may or may not have insurance that covers primary screenings. They would not likely get a monitor, even a free one, because to use it they'd have to get a fifty buck bottle of strips and do so on the off chance that they might learn something that matters.

I would think there would be a pretty large audience for this promotion, those who don't get annual physicals from their insurance. Or those who got a less than optimum result on their last insurance-paid test but don't qualify yet for a follow-up blood test or insurance-paid strips. Or those who have been reading about the epidemic of diabetes and just want confirmation that they're OK.

Having slept on it, though, I suppose them might be doing A1C tests with home monitors to promote sales of this newer technology.
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