Finish Line Selects Omniture Suite of Products to Personalize the Online Shopping Experience
biz.yahoo.com
Monday May 12, 8:00 am ET
Leading Athletic Footwear Retailer to Use Omniture SiteCatalyst, Discover, Test&Target and Genesis
OREM, UT--(MARKET WIRE)--May 12, 2008 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that The Finish Line, Inc. -- a leading athletic footwear, apparel and accessories retailer -- has selected Omniture SiteCatalyst®, Discover®, Test&Target(TM) and Genesis(TM) to personalize the online shopping experience for their customers and drive highly targeted online marketing campaigns. Using Omniture, Finish Line will have the ability to serve offers and content to Web site visitors based on individual preferences, integrate their survey and email marketing solutions with Web analytics, and gain increased insight into what customers are looking for -- allowing Finish Line to tailor marketing campaigns to match specific shopper interests. |
