Sixty Percent of the World's Top 50 Online Retailers Use Omniture
biz.yahoo.com
Thursday May 15, 1:14 pm ET
According to the 2008 Internet Retailer 500, Omniture Is the #1 Web Analytics Provider for the World's Leading Online Retailers
OREM, UT--(MARKET WIRE)--May 15, 2008 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that -- according to Internet Retailer magazine's "2008 Internet Retailer Top 500" (IR 500) ranking of the top retailers on the Web -- more of the IR 500 rely on Omniture to optimize their Web sites than any other Web analytics or online business optimization provider. Nearly 60 percent of the top 50 companies on the list and 38 percent of the entire IR 500 use Omniture.
Omniture provides retailers with the ability to:
-- Measure how video, mobile devices, widgets, social media and other Web 2.0 channels influence conversion -- as well as gauge the impact of video-based product tours or promotions on sales;
-- Provide advanced reporting using a flexible structure for product hierarchies, including Web site merchandising, internal merchandising, product finding method (e.g. search, browse, catalog quick order, etc.), price point, and more;
-- Measure the effectiveness of Rich Internet Applications, such as product configurators and Flash-based checkout engines.
During the last three years, the percentage of the IR 500 using Omniture increased from 12.4 percent to 38 percent. More than 1,000 retail companies have chosen Omniture, which allows them to measure and better understand shopper engagement. Using Omniture, retailers can structure their sites and marketing campaigns based on measured activity to ultimately drive higher levels of conversion. |
