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Strategies & Market Trends : Sharck Soup

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To: Sharck who started this subject2/8/2001 10:26:55 AM
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Thursday January 18, 2:04 pm Eastern Time
Press Release
Digital Angel Wristwatch to Be Unveiled at Tech Show 2001 At Harvard Business School
PALM BEACH, Fla.--(BUSINESS WIRE)--Jan. 18, 2001--

February 10, 2001 show will feature first generation Digital Angel

wristwatch with full location and biosensor functionality;

Negotiations underway with major wireless providers to power

wireless component of Digital Angel Delivery System

Applied Digital Solutions, Inc. (NASDAQ: ADSX - news), a leading, single-source provider of e-business solutions, today announced that its Digital Angel.net subsidiary will display the first generation of the Digital Angel wristwatch featuring full Digital Angel functionality at TechShow 2001 at the Harvard Business School.

TechShow, in its sixth year, is designed to create an innovative space for communication and learning across a multitude of technology and business market segments. Confirmed speakers for this year's February 10th Cyberposium include Irwin Jacobs, CEO of Qualcomm, Carl Yankowski, CEO of Palm, Ed Zander, CEO of Sun Microsystems, and Tim Koogle, CEO of Yahoo!.

Commenting on the event, Mercedes Walton, President and COO of Applied Digital Solutions stated: ``We are very excited to display our first generation Digital Angel wristwatch at such a prestigious event. Last year's TechShow drew a large media audience including Fortune, BusinessWeek, Industry Standard, and Fast Company. We are proud to demonstrate the Digital Angel product which represents a new generation of convergence of device and information services capabilities.''

Ms. Walton elaborated on the Digital Angel product to be demonstrated and its initial deployment. ``The Digital Angel product we will be demonstrating is a wristwatch with full DA functionality, providing location and bio-monitoring via the Digital Angel Delivery System. Demand from consumers, businesses and non-profit organizations is fueling increasing interest for our product. Negotiations are under way with strategic wireless providers to power the wireless component of the Digital Angel Delivery System. We are most eager to move forward toward production.''

Co-Director of TechShow 2001, Quentin D. Anderson, commented on Applied Digital's inclusion in the event: ``We're very excited about the prospect of having Applied Digital Solutions on board to unveil this landmark product at our event. We'd like to make this unveiling a key part of the TechShow and Cyberposium overall. Key elements we envision are media coverage, advertisement, and a forum for the unveiling.''

About Digital Angel.net

In December of 1999, Applied Digital Solutions announced that it had acquired the patent rights to a miniature digital transceiver -- which it has named Digital Angel. Digital Angel will be able to send and receive data and be located by GPS (Global Positioning System) technology. The company believes this technology will enable it to tap into a multi-billion dollar marketplace with a number of applications that will prove to be extremely popular. These potential applications include: monitoring the medical condition of at-risk patients; tracking endangered wildlife or household pets; managing livestock and other farm-related animals; pinpointing the location of valuable stolen property; finding lost airline baggage and postal packages; managing the commodity supply chain; preventing the unauthorized use of firearms; and providing a tamper-proof means of identification for enhanced e-commerce security. For more information about Digital Angel, visit www.digitalangel.net.

About Applied Digital Solutions, Inc.

Applied Digital Solutions is a leading, single-source provider of e-business solutions. The Company differentiates itself in the marketplace by ``enabling e-business through CTII(TM)'' (Computer Telephony Internet Integration). Applied Digital Solutions grew revenues a remarkable 14,315 percent over the past four years. In recognition of its strong growth record, the Company has been ranked in the top tier of the fastest growing technology companies in the ``Technology Fast 500'' listing compiled annually by Deloitte & Touche. With a ranking of 27 in the listing for the year 2000, Applied Digital was ranked in the Top Ten of the Fast 500 in two of the past four years. For more information, visit the Company's website at adsx.com.

Statements about the Company's future expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are `forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Litigation Reform Act of 1995. The Company intends that such forward-looking statements involve risks and uncertainties and are subject to change at any time, and the Company's actual results could differ materially from expected results. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances.

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Contact:

ADS Investor Relations
Robert Jackson, 561/366-4800, fax 561/366-8591
rjackson@adsx.com
or
Ovations International, Inc.
Matthew Cossolotto, 914/245-9721
matthew@ovations.com

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