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Technology Stocks : America On-Line: will it survive ...?
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To: yard_man who wrote (9425)4/8/1998 5:49:00 PM
From: jack rand  Read Replies (2) of 13594
 
Of course, few will even consider that YHOO's results might indicate
strengthening competition to AOL for ad $. Fewer still will consider
this:

"As more companies appreciate the value of online advertising, a lot more people are selling it," said Gordon Armstrong, a DoubleClick sales manager.
...........
smaller Web sites are gaining steam. In the last 90 days of 1997, the top 50 Web publishers accounted for 83 percent of ad dollars spent, compared with 94 percent in the fourth quarter of 1996.

As more people go online, advertisers are more willing to place ads on specialty Web sites serving niche markets, said Pete Petrusky, director of Coopers & Lybrand's new media group.

nando.net
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