GEOFF EITEN->Case Study 3: Eagle Broadband, Inc.
The Company:
Eagle Broadband, Inc. (AMEX: EAG)
The Challenge:
It was a referral that brought Eagle to NFC. It was 1998, and the Company was a $1 stock trading on the OTC Bulletin Board. Its business was telecommunications equipment, mostly for the paging, specialized mobile radio (SMR), wireless messaging, and remote data acquisition markets.
The Company had a vision, however, of achieving two goals. One would be to increase their shareholder base while increasing shareholder value. The other involved making the leap into the wireless world, and beyond that, the specialty niche market of convergent set-top boxes. To achieve these goals, the Company would need a broader distribution of news, substantial financing, and a way to underwrite an aggressive, on-going investor relations program.
The Strategy:
For Eagle, NFC adopted a more traditional financial communications strategy. We knew that the best recipe for success for a company like Eagle would be exposure, exposure, exposure PLUS a disciplined financial program.
Implementation:
The Company generated news on a weekly basis, and that became the foundation of a steady and effective release / fax blast / email blast / post on the web routine that kept Eagle in front of the financial community on an extremely regular basis. In addition, we generated a four-page research report that was posted immediately to the web and mailed to about 50,000 members of our data base. Response was immediate.
NFC also sent Eagle's CEO, Dr. H. Dean Cubley on an extensive road show, ensuring that our broker network remained completely up-to-date with Company developments. All this began reaping rewards in terms of exposure. The Company was inundated with press requests, and Dr. Cubley became NFC's most interviewed CEO.
On the financial side of things, we worked with Eagle to implement an options plan that would, besides raising capital for the Company, provide well into the future for an aggressive investor relations program.
The Results:
In April, Eagle moved to the Amex where, under the symbol EAG, it opened at $14.00 and closed at $19.00. In addition, the Company completed a successful call on its outstanding warrants that netted over $40 million - more than enough to sustain its convergent set-top box technology, launch forays into the FFTH and HDTV industries, and fund a well-developed shareholder relations and financial communications program.
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