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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw	7/10/2008 8:15:38 AM
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GameFly.com Chooses Omniture Test&Target to Improve Online Customer Experience and Increase Registration biz.yahoo.com Thursday July 10, 8:00 am ET OREM, UT--(MARKET WIRE)--Jul 10, 2008 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that GameFly.com has selected Omniture Test&Target to improve its users' online video game rental experience and provide quantifiable results from its new online marketing campaigns. GameFly is the leading video game rental service. Consumers sign up online and select the games they want from over 5000 of the latest and classic video games across nine platforms. GameFly will use Omniture Test&Target to analyze online marketing campaigns showcasing GameFly's large selection of video game titles. By testing and measuring the effectiveness of each campaign, GameFly can better understand which content leads to higher customer conversion.

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