America On-Line: will it survive ...? Message Board

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Technology Stocks : America On-Line: will it survive ...?

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To: Keith A Walker who wrote (9793)	5/6/1998 11:40:00 AM
From: Mike C	Read Replies (1) of 13594

Yeah it's about damn time someone changed the flood of buy recommendations. Every house from M L. to Bogutas Brokerage and Massage Parlor has followed the sheep herd by recommending this stock. At least the momentum has gone out of recommendations maybe this will translate to stock valuations as well. It won't take long for Advertisement Execs to see a limited return on investment for flash ad's on a web page. These ads are so easy to ignore and on AOL, reach an audience made up of what appears to be mostly children/teenagers or at best computer neophytes and in any event,IMO, membership will have peaked at below 15 million spoiling projections that such ad's would reach audience impact/revenues approaching TV returns. Number of eyes, quality of eyes and degree of attention to ad can not hope to generate ad revenues justifying AOL stock valuation. Mike C

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