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Microcap & Penny Stocks : Tokyo Joe's Cafe / Societe Anonyme/No Pennies

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To: Mr. Big who wrote (98319)	9/21/1999 9:52:00 PM
From: Ron	Read Replies (1) of 119973

Red Herring on JBOH: First, consumers were promised free Internet access if they agreed to be bombarded by online advertisements. Now, a discount brokerage is promising a free on-ramp to the Internet if they open an online account. Upping the ante in the online financial-services marketing game, Beverly Hills, California-based J.B. Oxford (Nasdaq: JBOH) unveiled on Monday a new package of services that includes free Internet access. The catch: online investors and banking clients must keep a minimum of $2,000 in an account that functions as a souped-up online brokerage and banking service. This is unprecedented among online brokerage companies. "I think it's a bold move, and I expect other brokerages to follow suit," says Dan Burke, a financial services analyst with Gomez Advisors. "They're taking advantage of people who are not very loyal to their ISPs." LAND GRAB: To accompany the offer, J.B. Oxford will kick off a new $10 million television and advertising campaign this week. (anybody seen the commercials, yet?)

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