Q Television Network Partners With Mobile Accord to Launch QTN Mobile
PR Newswire - January 18, 2006 09:05
Premium GLBT Television Network to Embrace the Mobile Channel, Utilizing SMS Text Messaging for Cutting Edge Viewer Interaction
Jan 18, 2006 /PRNewswire-FirstCall via COMTEX/ -- Taking a leadership role in television's move to incorporate interactive mobile branding and commerce, Q Television Network (OTC: QBID) has announced the launch of QTN Mobile and its partnership with Mobile Accord, a leader in the application of mobile technology. The premium network for gay, lesbian, bisexual and transgendered individuals (GLBT) will embrace the mobile channel by employing SMS text messaging based solutions to give its viewers yet another way of interacting with the QTN brand. With the potential to reach more than 195 million cell phone users in the U.S., this new mobile channel technology will allow the network to boost viewership, acquire new subscribers and extend its content into the mobile space, driving new revenue streams through downloads of wallpapers, ringtones and exclusive interactive content.
Q Television will kick off QTN Mobile during this year's Sundance Film Festival (Jan. 19-29), with an exciting mobile sweepstakes promotion. Sundance attendees will have the opportunity to enter the sweepstakes by sending text messages, with winners notified immediately via mobile phone. The Grand Prize is an 84" HDTV capable plasma screen. Additionally, participants in the Sundance sweepstakes promotion will have the ability to subscribe to QTN and sign up for future mobile alerts.
"We are incredibly energized by this new technology and are delighted to partner with Mobile Accord's experienced team of technical visionaries," said Carol Hinnant, QTN's Vice President, Affiliate Sales & Marketing. "Not only will our subscribers benefit from their gained interactivity, but we will also be able use the mobile channel to facilitate cause related fundraising programs that will benefit charities near and dear to the hearts of everyone in the GLBT community."
QTN plans to use Mobile Accord's technology to introduce wireless fundraising programs at GLBT festivals in 10 major metropolitan markets throughout the coming year where attendees will be able to instantly donate money to select charities. In exchange, donors will receive mobile content to showcase their support, along with the opportunity to sign up for future mobile alerts from QTN.
"We are pleased to partner with a forward thinking content provider like QTN," said Tony Aiello, Mobile Accord's Vice President of Business Development. "Our mobile marketing and connectivity solutions allow clients like QTN to interact with consumers on a personal basis utilizing a device they carry with them virtually everywhere they go." |
