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Non-Tech : INTUIT - Will it die?

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To: For Profit Only who wrote ()1/30/1999 4:36:00 AM
From: kfs  Read Replies (1) of 3
 
Why pay for filing your taxes on the web? I can go to my Vanguard account and file for free using...WebTurboTax.

Hey, maybe Intuit isn't as flat footed as you imagine it is.

There are lots of tax prep software sites on the web. WebTurboTax probably charges a premium over its competition, just as shrink wrap TurboTax does. And people will pay the premium because:

1) Intuit has 10 million Quicken users it will direct to its tax products

2) It has superior marketing and tie-ins to other products

3) People will go with the leader.

Who are these OneTax guys, anyway? Some oblique reference in the Thomson Investors Network (you know them, noted tax experts) to the "same tax engine used by businesses for 30 years." So they licensed someone (unnamed) else's technology.

Still interested? Better check out the 15% of taxes they can't handle. Own a business, expense mileage on you car? They encourage to consult a tax professional. Encouraging.

If you still interested, don't bother filing until Feb 5. The fine print says they won't have electronic filing up and running until then. WebTurboTax (indeed, all the turbotax products) is efiling now.

In short, you get what you pay for. Wanting to save $5 or $10 when dealing with thousands of dollars is penny wise and pound foolish, in my book.

There. Don't know if that was so much a defense of Intuit as much as it was an attack on your stated reasoning.
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