INTO FLOAT 1.4 Mil
INITIO Enters into Internet Contracts
PR Newswire - November 20, 1998 10:15
NORTH BERGEN, N.J., Nov. 20 /PRNewswire/ -- INITIO, Inc. (Nasdaq: INTO)
announced today it has entered into contracts to display the Company's DEERSKIN
CATALOG site (WWW.DEERSKIN.COM) with the following leading internet
locations: AOL, EXCITE, NETSCAPE, GEOCITIES, iMALL, MOTLEY FOOL,
INFOSEEK, ALTA VISTA, and WEBCRAWLER.
This aggressive advertising program will consist of High Profile banners, as well as fixed
buttons that link directly to the existing DEERSKIN site.
Since 1944, the Company has been a leader in the selling of leather and suede apparel
and accessories directly to the public via printed catalogs. In August, INITIO
announced the opening of its WWW.DEERSKIN.COM internet site and indicated it
would activate the site. Today the Company announced the contracts it had entered into
to kick off the campaign of promoting and advertising the internet program.
Daniel DeStefano, INITIO's founder and Chairman stated "The Company has made
many friends and loyal customers over the past 54 years by offering extraordinary
values in leather apparel and accessories in its catalogs. With the addition of this internet
site, INITIO can now reach out to an ever expanding number of potential customers
instantaneously. We anticipate that this will translate into increasing revenues and
earnings for the Company."
The disclosures herein include statements that are "Forward-Looking" within the
meaning of the Federal Securities Laws. Such forward-looking information involves
important risks and many uncertainties which could significantly affect results in the
future and, accordingly, such results may differ substantially from those expressed in any
forward-looking statements made by, or on behalf of, the Company. These risks and
uncertainties include, but are not limited to, response rates, and consumer acceptance of
this new advertising media. For additional information, review the Company's filings with
the Securities and Exchange Commission, including the Company's annual report on
Form 10K.
SOURCE INITIO, Inc.
/CONTACT: Martin Fox, President of INITIO, Inc., 201-392-1500/
/Web site: deerskin.com
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