Letter from the CEO - last week of Dec
tsig.com
Dear Shareholders;
Over the past few years your dedication to this company has been tested and yet you remain with us. For this we are grateful. We appreciate your loyalty and pledge to reward you with a management team, company and investment of which you will be proud.
As the new CEO of TSIG.com I promise two things. First, the integrity of our company will remain my highest priority in all facets of our business. Secondly, my management team and I will give 100% to create REAL shareholder value.
My past accomplishments have included the establishment of several highly profitable businesses. My most recent success has been The Affinity Group of which I am the founder and CEO. My extensive experience, candid nature, and bottom line attitude will be fully realized as we incorporate the synergies of these newly acquired companies into the year 2001 and beyond.
Our new management team of the combined entities has already realized a dramatic increase in 4th quarter revenues as evidenced by The Affinity Group's 20% increase in sales over the 3rd quarter. Additional successes have included adding several highly visible corporate partners including Coca-Cola and Pennzoil. This is proven in several large scale promotions in which TSIG.com acquired in excess of 155,000 new registrants with Coca-Cola. Our current project with Pennzoil, located at www.mypennzoil.com, encompasses in excess of 50 million impressions. As a result of our recent successes and increase in revenue, we are proud to report that we have recently eclipsed the 300-employee mark.
One of the purposes of this letter is to communicate to you that the reorganization of TSIG.com is complete and that all the elements necessary to bring the company into a revenue generating, profitable entity are in place. Those elements consist of the replacement of the former management group with experienced leaders who are experts in their respective fields. Also, the acquisitions of The Affinity Group and General Search.com have enabled the company to create and implement high profile programs and promotions that will bring profitability to the bottom line. Lastly, but certainly not least, we are proceeding with the reduction and subsequent retirement of the massive TSIG.com debt left by the former management group.
Our goals for the year 2001 are many, but encompass several immediate priorities I would like to share with you.
The management team will be searching for a new company name that better describes the new overall entity. The company will only enter into agreements that bring profits to the bottom line and give an enormous perceived value in the marketplace. There will be a concerted effort to fund internal growth of the company through positive cash flow while phasing out or restructuring non-revenue generating programs, such as My Music Card. We will strive to require all non-operational employees to be accountable for identifying and participating in revenue generation.
With a dynamic new management team, a focused business strategy, experienced marketing and IT professionals, TSIG.com is poised to become a leader in providing e-business services, marketing and affinity-based loyalty programs for its marketing partners.
In January, I will be introducing our new management team to you, along with complete biographies on each. I will also be announcing the addition of in-house legal counsel as well as an experienced Chief Financial Officer. In closing, I hope to impart to all of you our dedication to this company, its shareholders and the vision that we all share for the future. I would also like you to visit our new corporate profile at www.tsig.com. I look forward to addressing you in this format on a monthly basis and continually updating the corporate website.
Take care and God Bless.
Scott G. Roix
CEO |
