NEWS
Monday March 12, 8:55 am Eastern Time
Press Release
Logistics/Supply Chain Order Management Platform Introduced At VENDEX Trade Show
Synergy Brands and DealByNet.com Introduces Streamlined Distribution Platform To Major Grocery Manufacturers
ORLANDO, Fla.--(BUSINESS WIRE)--March 12, 2001-- The 2001 Food Distributors International (FDI), Annual Business Conference & Partners Program, was the setting for DealByNet.com, Synergy Brands Inc.'s (Nasdaq:SYBR - news) largest subsidiary, to introduce its supply chain model to major grocery manufacturers.
DealByNet representatives demonstrated to a host of major U.S. grocery manufacturers attending this year's VENDEX conference the benefits of logistical web order management and the streamlining of velocity products within the grocery supply chain to effectively manage order flow. They also pointed out that retailers and small wholesalers benefit by truckload pricing for key consumer branded products.
Don Butler, formerly with Procter & Gamble and a director of DealByNet, explained to manufacturers how streamlined logistics and web order management, a program he helped implement for P&G in 1998, reduces cost for the retailer as well as the grocery manufacturer.
``DealByNet has developed extraordinary customer profiling data structures for logistical web order management in the grocery industry. BETA testing for the P&G pilot web order system, which was initiated in 1998, encouraged us to develop DealByNet.com. We clearly saw the benefits of customized customer profiling for streamlined distribution,'' stated Mr. Thomas Barbella, senior vice-president of e-procurement for DealByNet.
The company has also taken the necessary steps to build enterprise integration (EI) connectivity tools that allow key data files to seamlessly flow through DealByNet. An alliance partner will be required for EI and other connectivity applications. ``An alliance with providers of EI solutions should be the final phase of DealByNet,'' said Mair Faibish, Chairman and CEO of DealByNet.
About Synergy Brands, Inc.
Synergy Brands, Inc. develops Internet properties that strategically partner with off-line and on-line media companies to capture e-commerce markets within the B2B and B2C Internet arena. The company has developed the following Web sites: Netcigar.com, BeautyBuys.com, and DealByNet.com. Synergy Brands can be visited at synergybrands.com.
About DealByNet
DealByNet.com, a B2B site, is an Electronic Commerce Network (ECN) that enables manufacturers, wholesalers, and supermarket and drug chains to seamlessly integrate their product needs within an e-commerce environment. DealByNet.com is designed to enable major manufacturers to offer their best selling items through a profiled exchange that would manage all of the logistical, financial and merchandising details for the products offered. DealByNet.com is funded by GE capital through a revolving line of credit and plans alliance for enterprise integration technologies to achieve streamlined logistics in the grocery industry.
About Food Distributors International
Food Distributors International (FDI) is a trade association comprised of food distribution companies that supply and service independent grocers and foodservice operations throughout the United States, Canada and 19 other countries. The 2001 VENDEX Conference & Partners Program is a program conference that allows manufacturers and distributors to manage the merchandising and distribution of grocery products. Show attendees included Hershey Foods, Nabisco, Ocean Spray, Pillsbury, Kimberly Clark, Nestle and Fort James among others.
The Private Securities Litigation Reform Act of 1995 provides a ``safe harbor'' for forward-looking statements. Certain information included in this news release (as well as information included in oral statements or other written statements made or to be made by Synergy Brands Corp.) contains statements that are forward-looking, such as statements relating to consummation of the transaction, anticipated future revenues of the companies and success of current product offerings. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ materially from those expressed in any forward-looking statements made by or on behalf of Synergy Brands Corp. For a description of additional risks and uncertainties, please refer to Synergy Brands Corp.'s filings with the Securities and Exchange Commission, including forms 10-K and 10-Q.
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Contact:
Investor Relations Services, Inc., New Smyrna Beach
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