(COMTEX) B: Freestar Technologies Engages Elite Financial Communications
B: Freestar Technologies Engages Elite Financial Communications Group Company
to Launch Aggressive Market Awareness Campaign to Foster Appreciation Of
Corporate Progress and Global Growth Strategy
NEW YORK, Mar 25, 2002 /PRNewswire-FirstCall via COMTEX/ -- Freestar
Technologies, Inc. (OTC Bulletin Board: FSTI), a multi-national company
providing the world's first live and operational ATM cash payment technology on
the Internet, today announced the engagement of Elite Financial Communications
Group, LLC, a full service, pro-active financial communications, investor
relations and strategic resourcing firm.
Elite will work closely with Freestar's executive management team to develop
customized, high-quality, high-impact and fully integrated financial
communications programs and platforms designed to increase industry and investor
awareness of Freestar and foster market appreciation for the Company's ongoing
corporate progress and global growth strategy.
Dodi Handy, President and CEO of Elite, stated, "We have learned that there are
nearly 70 million people in the United States alone who are currently inhibited
from making purchases on the Internet, because they are deemed 'non-credit
worthy' by credit card issuers. Nonetheless, a large majority of these people
carry ATM and/or debit cards issued by their banking institutions. With
Freestar's proprietary Enhanced Transactional Secure Software (ETSS) system, it
is possible for these people to join the e-commerce revolution and securely
purchase products and services on the Web with their personal ATM or debit card
-- a capability previously unavailable to Web consumers. This, along with other
compelling growth aspects of Freestar, quickly captured our attention and our
imagination. Consequently, Elite is very excited to be playing a key role in
helping Freestar to leverage its vision for a new generation of online financial
services."
About Elite Financial Communications Group, LLC
Headquartered in Lake Mary, Florida with regional and partner offices in Miami,
Phoenix and New York City, Elite Financial Communications Group combines diverse
expertise, influence, talent and capabilities to achieve quantifiable results
for both publicly traded and privately held companies. Established in December
2001 by a partnership group composed of highly reputable financial, marketing
and business experts, Elite is rapidly earning international distinction for
challenging industry convention and for taking the lead in establishing best
practices for pro-active financial communications, investor relations and
strategic resourcing.
About Freestar Technologies, Inc.
With corporate headquarters in New York City and continental headquarters in
Santa Domingo, Dominican Republic and Dublin, Ireland, Freestar Technologies,
Inc. is focused on exploiting a first-to-market advantage for enabling ATM and
debit card transactions on the Internet.
Freestar Technologies' Enhanced Transactional Secure Software ("ETSS") is a
proprietary software package that empowers consumers to consummate secure
e-commerce transactions on the Internet using credit, debit, ATM (with PIN) or
smart cards. The ETSS system integrates a consumer-side card-swipe terminal with
a back-end host-processing center. It encrypts sensitive financial data at the
consumer's personal computer, using powerful DES encryption and algorithms. It
sends an authorization number to the e-commerce merchant, rather than the
consumer's credit card information, to provide a maximum level of security. The
Company plans to link several large, established smart card systems together on
an ETSS-based standard to achieve economies of scale and enhance market
penetration for this secure e-commerce payment system. For more information,
please visit the Company's Web site at freestartech.com .
Certain statements in this news release may contain forward-looking information
within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6
under the Securities Exchange Act of 1934, and are subject to the safe harbor
created by those rules. All statements, other than statements of fact, included
in this release, including, without limitation, statements regarding potential
future plans and objectives of the company, are forward-looking statements that
involve risks and uncertainties. There can be no assurance that such statements
will prove to be accurate and actual results and future events could differ
materially from those anticipated in such statements.
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SOURCE Freestar Technologies, Inc.
CONTACT: Cynthia Aadal, Director of Strategic Sales and Business
Development of Freestar Technologies, +1-646-728-2358, or
caadal@freestartech.com; or Financial and Media Relations, Je
nifer Pelczarski
(West Coast), +1-480-281-1493, or jennifer@efcg.net, or Steph
nie Noiseux
(East Coast), +1-407-585-1080, or steph@efcg.net, both of Eli
e Financial
Communications Group, for Freestar Technologies
URL: freestartech.com
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Copyright (C) 2002 PR Newswire. All rights reserved.
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KEYWORD: New York
INDUSTRY KEYWORD: FIN
OTC
SUBJECT CODE: OTC
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