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Strategies & Market Trends : Bill Wexler's Profits of DOOM

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To: Bill Wexler who wrote (1031)6/12/1998 9:08:00 AM
From: lindend   of 4634
 
>>Go to two or three of your local supermarkets and ask how the ol' veggie patties are moving.>>

Its a little dangerous to extrapolate nationwide market growth from the local market (i.e. just because sales are bad or good in Podunk, Alaska, doesn't imply that they are bad, or good, everywhere). That being said, over the last 4 years, I've seen the meatless product section in my local supermarkets dramatically expand (I live in South Florida). While some of this is due to stocking fees from manufacturers, these stores won't stock, and expand shelf space of, products that don't move.

I'll do some research on how these products are moving on a grocery chain basis and post when I find out more.
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