Omniture Announces Mobile Analytics for Powering Marketing on Devices Such as Apple(R) iPhone(TM) 3G and BlackBerry(R) From RIM
biz.yahoo.com
Wednesday July 23, 8:00 am ET
Omniture SiteCatalyst Advances Mobile Internet Marketing Through Latest Release
OREM, UT--(MARKET WIRE)--Jul 23, 2008 -- Omniture, Inc. (OMTR), a leading provider of online business optimization software, today announced the latest version of Omniture SiteCatalyst® that advances mobile analytics capabilities businesses need to increase the performance of mobile marketing campaigns.
While mobile Internet usage is seeing rapid growth throughout the world, marketers have been limited in their ability to understand and reach this expanding audience. Omniture's mobile analytics provides business insight to optimize mobile site design, content, marketing campaigns and user experience for the mobile Internet visitor based on attributes such as their device type, location, video and audio formats. As a result, mobile marketers can provide a better experience -- driving loyalty, brand and conversion.
"More than ever before, consumers are using mobile Internet devices for shopping, banking, travel, news and entertainment," said Bob Nieme, CEO of Adversitement, one of the Netherlands' leading e-marketing optimization consultancies with more than 150 clients. "We are actively consulting with our clients to seize the growing mobile Internet opportunity. By using mobile analytics to know and understand what mobile audiences want, our clients can optimize their customers' online experience." |
