America On-Line: will it survive ...? Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : America On-Line: will it survive ...?

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

To: Sam who wrote (10529)	7/1/1998 1:08:00 PM
From: Sam	Read Replies (2) of 13594

AOL signs Unilever, a major ad spender By Eric Auchard NEW YORK, July 1 (Reuters) - America Online Inc. and Unilever Plc (quote from Yahoo! UK & Ireland: ULVR.L) said on Wednesday that Unilever had agreed to a three-year interactive advertising and marketing deal to flog scores of its popular consumer brands online. Under the deal, as many as 100 Unilever brands -- spanning consumer categories from cleaning and personal care products to foods and beverages will receive prominent billing throughout the AOL service. Financial terms were not disclosed, but the companies said that the deal marks the single largest commitment to the interactive medium by any packaged goods marketer. The deal is significant for America Online and the Internet advertising market at large because consumer goods advertisers like Unilever rank among the biggest spenders in the world. ...... Waiting for more financial information to "leak". S.

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next