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Wednesday July 21, 3:02 pm Eastern Time
Company Press Release
Delicious Alternative Desserts Ltd.
Brings Ben & Jerry's(R) Flavour
Euphoria To Western Canada
TORONTO, ONTARIO--Robert C. Harrison, President & C.E.O. of Delicious Alternative
Desserts Ltd. (DAD) today announced that two more major retailers in Western Canada will be
carrying Ben & Jerry's super premium ice cream and frozen yogurt. Canada Safeway with 210
stores and Sobeys West with 161 IGA stores will offer consumers an exciting variety of Ben &
Jerry's flavours in 500 ml tubs. Canada Safeway and IGA (Sobeys West) join Overwaitea, Thrifty
Foods, and H.Y. Louie in expanding the distribution base for DAD's products in Western Canada.
DAD is a Canadian public company trading under the stock symbol ''DD'' on The Alberta Stock
Exchange. DAD manufactures under licence and distributes a prestigious portfolio of licensed
brands including Ben & Jerry's® super premium ice cream and frozen yogurt, Cadbury(TM) brand
ice creams, Weight Watchers(TM) ice milks and novelties, Mr. Cookie Face(TM) ice cream
sandwiches and Stoney Creek® brand ice creams.
Vermont-based Ben & Jerry's Homemade, Inc. produces a wide variety of super premium ice
cream, ice cream novelties, low fat ice cream, low fat yogurt, and sorbet using Vermont dairy
products and high quality, all natural ingredients. The company is committed to using milk and cream
that have not been treated with the synthetic hormone rBGH. Ben & Jerry's® products are
distributed nationwide in the United States and in selected foreign countries in supermarkets,
grocery stores, convenience stores, franchise Ben & Jerry's® scoop shops, restaurants and other
venues.
Ben & Jerry's Homemade, Inc. operates its business on a three-part mission statement emphasizing
product quality, economic reward and a commitment to the community. Ben & Jerry's Homemade,
Inc. gives 7.5 percent of its pre-tax profits back to the community through corporate philanthropy
that is primarily employee-led.
Contact:
Delicious Alternative Desserts Ltd.
Mr. David Murray
Chairman
(416) 374-6744
or
Delicious Alternative Desserts Ltd.
Mr. Robert Harrison
President & C.E.O.
(905) 662-4934 |
