Dan Marusich, manager of the Internet Communications Group at
Apple, oversees the daily operation of the Apple Store.
MacCentral: Since the store's debut, how have sales held up?
Are they growing, holding steady or declining?
Marusich: The traffic and sales have varied according to what
product launches and pricing actions we've taken. There've been
some really great sales spikes, but nothing so out of ordinary
they're worth reporting. Overall, the site has exceeded our
expectations. We've had tremendous success in selling our products
not only through the Apple Store, but in general and that's been
reflected through Apple Store sales.
He seems to be saying that sales at the "store" are better than expected, but inline with the overall success of Apple total sales.
MacCentral: Are the quarterly goals on target?
Marusich: Well, we're just finishing up our first full quarter, so
we don't have any quarterly results yet, though the store has been
meeting our expectations. We're very happy with the results and,
overall, things seem to be going really, really well.
Here he only said "meeting" expectations, but then adds "really, really well". Hmmm ... |
