Customers Reporting Big Returns Using Omniture SearchCenter
biz.yahoo.com
Monday August 18, 1:22 pm ET
Fortune 500 Companies, Interactive Agencies and Search Marketers Rely on Omniture to Manage Their Advertising Spend and Increase the Yield From Search Marketing Campaigns
SAN JOSE, CA--(MARKET WIRE)--Aug 18, 2008 -- Omniture, Inc. (OMTR), a leading provider of online business optimization software, today detailed the company's continued momentum in search marketing with customers, interactive agency partners, and products that are resulting in increased ROI for search marketers. During the last 12 months, Omniture has seen a 63 percent increase in ad spend under management through Omniture SearchCenter and manages these search campaigns for more than 500 leading brands across the media, retail, finance, travel, real estate, automotive, and high tech industries.
A well-known Omniture sports entertainment customer realized a triple digit return on ad spend for paid key words within the first two weeks of implementing Omniture SearchCenter. "Last month we achieved a 621% return on ad spend with SearchCenter, while this month we are hovering above 800%," said the organization's manager of Web analytics and digital research. "SearchCenter allows us to see what keywords drive the most traffic, but more importantly, which keywords lead to purchases on our commerce site. We can now look at our keyword spending, evaluate traffic and conversion associated with each term, and drop any keywords that aren't driving revenue to our bottom line."
Omniture SearchCenter manages advertising spend and integrates search campaign data across all of the major search engines including Baidu, Google, Miva, MSN, Yahoo! and many others. In addition, customers that integrate Omniture SiteCatalyst Web analytics data with Omniture SearchCenter are able to better understand the influences that shape the results of their search marketing campaigns. For example, search marketers can understand the level of customer engagement and the Web site content that influenced customer conversion after a search marketing campaign led a visitor to the site.
"Using SiteCatalyst and SearchCenter has been an important part of driving all aspects of our online success," said the organization's manager of Web analytics and digital research. "Over the past year, we have boosted our search traffic by 30%, our page views by 55% and revenue by 80%."
According to JupiterResearch, search marketing is one of the fastest growing components of the online marketing budget and paid search spending will rise from $8.9 billion in 2007 to $18.5 billion in 2012 at a compound annual growth rate of 15 percent (JupiterResearch, US Paid Search Forecast 2007 - 2012). In addition, JupiterResearch says that "adoption of both bid management and Web analytics tools is crucial for marketers to measure campaigns and develop new, improved strategies based on data." |
