America On-Line: will it survive ...? Message Board

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Technology Stocks : America On-Line: will it survive ...?

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To: Yikes who wrote (10973)	8/4/1998 8:49:00 PM
From: Brian K Crawford	Read Replies (1) of 13594

<< Comparing this quarter to previous year (FY97 Q4), the number of new subscribers is about the same. But in FY97 Q4, AOL was still recovering from the flat-rate-pricing fiasco. So the same number of new subscribers indicates a slow-down. >> In the conference call, Steve Case commented that he had expected no net growth in subscribers at all during the quarter, due to the price increase that went into effect. Also, marketing was purposely held down while version 4.0 software was completed. Total marketing expenses were only about 12% of revenues, down from 20+ % recently. We can expect the marketing machine to crank back up. I see nothing to make me want to sell my shares. Brian

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