Bottled water (fastest-growing beverage market) Message Board

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Microcap & Penny Stocks : Bottled water (fastest-growing beverage market)

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To: TopCat who wrote (66)	12/20/1997 8:50:00 PM
From: ShoppinTheNet	of 131

Top Cat you are right many national brands have tried and failed in this segment. Pepsi had H2OH it failed. THe best try I have seen for an attempt was a company called Thorsprings. This water was melted Iceburgs that had not seen light in decades. The packaging was great. The source could not be beat. They were well funded by the iclantic Coca Cola bottling company. It never made an inpact in the Chicago market were it was tested. The Isotonics catagory is and has always been owned by Gatorade. Every beverage company known to man has tried to eek out a share of this market and has failed. Concenterated drinks? Well when your talking bug Juice its what is cheep that counts. For this segment GF has a lock on it and the food service segment is equipment intensive. Private label producers keep the price down as well. Concentrated coffee for food service well maybe but dont look for big sales numbers comming out of major sports stadiem accounts and you play to play big time. My advice is to look at what these companies have for a product and their marketing plan. Is it focused? Is it realistic? Is it focusing on the rifle shot or shot gun. For a small company you better have a rifle and a specific segment in mind or your dead.

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