This is just what advertisers need in the fragmented audience world of digital tv and the internet.
``Combining ACTV's and Net Perceptions' capabilities will help fully realize the investment in the digital TV and broadband infrastructure that the cable and satellite industries have made during the past few years,'' said Steve Larsen, Net Perceptions' senior vice president. ``With the addition of our technology, ACTV's clients will have a service that almost intuitively understands and delivers programming and advertising that will be most relevant to the consumer. With the myriad of programs and advertising currently available, this represents an extremely valuable service to the TV and advertising industries, and ultimately, to the consumer. We're excited to be aligned with an industry leader like ACTV to introduce our technology to television.''
Said Gary Arlen, president, Arlen Communications, Inc., a Bethesda, Maryland, research firm, ``The Net Perceptions-ACTV agreement fulfills the long-promised dream of personal television services. The combined expertise gives TV viewers a truly personalized programming, promotional and commerce experience -- a great formula for advancing the digital TV industry. The collaboration of these two companies opens the door for even more interactive services, tailored to individual viewing and transaction patterns.''
``The unique ability of Net Perceptions' technologies to know, act, and report on an individual's preferences -- working in conjunction with the system technologies that are at the core of SpotOn -- will be a valuable addition to ACTV's industry-leading services and to the entire interactive TV sector,'' said Kevin Liga, Chief Technology Officer of ACTV, Inc. and iCEO of Digital ADCO. ``We are thrilled to be working with Net Perceptions to be the first company to bring these capabilities to TV.'' |
