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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 228.07

+0.5%

1:10 PM EST

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To: Glenn D. Rudolph who wrote (111947)	11/19/2000 2:59:53 PM
From: Alomex	Read Replies (2) of 164684

Why the catalogue? Simple. It's the difference between pull and push. The web is a "pull" model in which the customer has to explicitly request (or pull) information to appear on the screen. In a push model things appear on your face whether you like it or not. Billboards, TV ads, junk mail, even banner ads are examples of "push". Similarly, a mail-order catalogue such as LL Bean appears on your mailbox even if you didn't ask for it. Amazon must have noticed that their brand does not have enough "pull". Customers are not coming back or not surfing outside small areas. So they decided to hit them with a "push" catalogue on the hopes that they come and buy more. Not a bad business decision, but simply one that highlights the fact that Amazon is a mail-order catalogue company and not a new paradigm that will bring peace and the end to world hunger, as Blodget and other supposed "analysts" want you to believe.

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