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Pastimes : CNBC -- critique.
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To: Teri Garner who wrote (11191)7/30/2002 9:55:36 AM
From: Ron   of 17683
 
This is amusing: "CNBC executives point to a report earlier this month in which one of its reporters, Mike Huckman, chased Jack B. Grubman — the embattled Salomon Smith Barney analyst — down a Manhattan street and asked him why he continued to recommend WorldCom's stock as its price fell drastically."

In TVSpeak, this is known as an "ambush". Viewers love it. It is one of the most primitive simple tricks to position the reporter as the fearless answer-seeker. Fact of the matter is...ANYONE can take a microphone and chase somebody down the street. It takes no brains, no analysis and no research. You just do a stakeout and jump on the person. All TV news operations do this, down to the smallest tiny markets. Its a good way to market yourself as going after the bad guys. However, the fact that CNBC likes to point to this shows, how weak and insipid their daily reporting is. They have fewer reporters than the average major market local TV newsroom. Chew on that for a minute...
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